Amex Platinum Card
160
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Amex Platinum Card

Responsive Landing Page for Amex Australia
Date

2014

Category
Illustration, RWD, UX/UI, Visual Design
About This Project

Create a responsive landing page with attractive travel rewards messaging to encourage users to sign up for a credit card by displaying the benefits in a whimsical way including a points and balance transfer calculator.

 

ROLE
Lead UX/UI/Visual Designer

 

APPROACH
Worked with a copywriter on concepts revolving around using a play on words that users could easily relate to involving everyday shopping that could be converted into holiday destinations. Designed and did original illustrations for the animated concepts following the American Express “Realise the Potential” styleguide and worked with a developer to convert them to CSS3 animations.

 

KEY WORK
– UX/UI
– Wireframes
– Design concepts/art direction
– Visual design
– Original vector illustrations for CSS3 animation