Create a responsive landing page with attractive travel rewards messaging to encourage users to sign up for a credit card by displaying the benefits in a whimsical way including a points and balance transfer calculator.
Lead UX/UI/Visual Designer
Worked with a copywriter on concepts revolving around using a play on words that users could easily relate to involving everyday shopping that could be converted into holiday destinations. Designed and did original illustrations for the animated concepts following the American Express “Realise the Potential” styleguide and worked with a developer to convert them to CSS3 animations.
– Design concepts/art direction
– Visual design
– Original vector illustrations for CSS3 animation