MOBILE APP FOR START-UP
(Freelance project through Toptal)
ROLE
Lead Product Designer
APPROACH
This is a product where I rapidly designed from initial idea to concept to prototype to final build for a mobile social/dating/rewards app to launch in Hong Kong. I was the sole designer working remotely with the client located in Europe and Hong Kong. There was a lot of complexity and functionality required as this was the first app of its kind to have 3 services together (dating/friends/rewards), and have two language options (Chinese/English). The app was put on hold at the end of my design engagement so I didn’t oversee the build, but it is now live.
KEY WORK
– Discovery, User Research
– Customer Journey Map
– User Story Mapping
– User Flows
– Ideation
– Conceptual Design
– Pitch Deck for Investors
– UX/UI Design for iOS and Android
– Wireframes
– Design Prototype
– Intro Screen Illustrations
– Temporary Landing Page
– Initial User Testing
TOOLS
Miro, Figma, Framer
Dec 2019